High-profile commentator’s six-minute ‘RAP’ urging workers to return to the office is slammed as the ‘most cringe-inducing video to ever hit the internet’ – as viewers ask why NO-ONE told her how bad it was
- The Australian’s business editor at large Ticky Fullerton, 58, filmed a rap video
- In the awkward clip, she raps for six minutes to order workers back to the office
- Footage sparked huge response online, with most asking, ‘Why did you do this?’
A high-profile columnist who released a bizarre ‘rap’ video urging workers to return to the office has copped widespread backlash after it was posted online.
Ticky Fullerton, The Australian’s business editor-at-large, shot the clip in what appears to be an empty News Corp office, ordering staff back to work.
The video titled ‘A Work from Work Anthem’ apologises to Hamilton composer Lin-Manuel Miranda before Fullerton starts ‘rapping’ cringe-inducing lines like: ‘CEO gets a doctor’s note – hey daddy-o it’s too much stress to work in the office.
‘You got to dig the New Normal – transition, reposition, be agile and smile, digitisation, adaptation. But who calls out the vested interests with other motivation?
Columnist Ticky Fullerton, 58, has released a bizarre ‘rap’ video urging workers back into the office – but has been stung by a brutal backlash after it was posted on Twitter
‘You really want to rise up? You want a good career, white collar? Then you better wise up if you think you’re worth top dollar. Walk out that door. Get back in the office. Go!
‘Your bosses not calling you in? Why not? You know. You know. You know these bosses. They’re all disempowered,’ Fullerton raps.
But the awkward footage – which runs for six minutes – sparked a brutal response on Twitter, with viewers not only aghast but also confused over why the video was made in the first place.
A short clip posted on Twitter of the full video on The Australian’s website prompted hundreds of replies – and few, if any, were complimentary.
‘This is the worst f***ing thing I’ve seen all day, and I saw a nuclear power plant on fire today,’ user Lee May said.
The Australian’s business editor-at-large Ticky Fullerton shot the video in what appears to be an empty News Corp office, ordering staff back to work
The awkward footage – which runs for six minutes – sparked a brutal response online, with viewers mocking Fullerton, 58, for the video.
Ms Fullerton, 58, says in the rap that women will lag behind unless they return to the office (pictured, a stock image of women at work)
‘Do you guys have any, like, creative or media oriented people working for you that could have told you how cringingly awful this video is?’ asked Tony Brown.
Melbourne-based comedy writer Deirde Fidge added: ‘I have turned inside out from cringe.’
Another added: ‘”With apologies to Lin-Manuel Miranda”? An apology doesn’t even begin to scratch the surface of reparations required for this monstrosity.
‘Every single rapper from DJ Hollywood forwards deserves a handwritten apology, with this excretion struck from the internet forever.’
Fullerton was railing against millennials not returning to the office to work after mask mandates ended (pictured, a stock image of a workplace)
A short clip on Twitter of the full video on The Australian’s website provoked hundreds of replies (pictured), with few if any complimentary
GetUp media advisor Alex McKinnon asked simply: ‘Why would you think this is a good idea?’
Fullerton was previously on ABC’s Lateline and Four Corners series before joining Sky News Australia to present her own show on the Business Channel.
She was appointed The Australian’s business editor-at-large in 2021.
Many of the replies were brutal (pictured)
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