Trendy members-only club Soho House is asking its clientele to choose from a list of 41 pronouns after signing up for its services.
The exclusive society, which sports 32 locations across the globe, implemented the new prompt last year, asking members that create a profile on the club’s app to specify their preferred pronouns upon entering their name.
However, instead of conventional he/his/him and she/hers/her and the increasingly popular, gender neutral they/them, members are asked to select from a list of 41 options, screenshots supplied to DailyMail.com by a Soho House member reveal, with many sounding like something out of Star Trek instead of plain, old English.
Examples of the noun substitutes offered to members at locations in New York, Rome, Paris, and London include co, cos, e, eir, em, ey, fae, faer, mer, mers, ne, nee, ner, ners, nir, nirs, per, pers, thon, thons, ve, ver, vi, vir, vis, xe, xem, xyr, ze, zie, zir – all gender-neutral ‘neopronouns.’
Posh private members’ club Soho House is asking its members to choose from a list of 41 pronouns after signing up for its services
The storied society, which sports 32 locations across the globe, implemented the new prompt last year, asking new members that create a profile on the club’s app to specify their preferred pronouns upon entering their name. Pictured here is the facade of its New York location
The first Soho House location, one of eight in London, on the corner of Greek Street. It opened in 1995. Members that create a profile on the club’s app are currently being asked specify their preferred pronouns, with 35 options being gender-neutral ‘neopronouns’
Neopronouns are a relatively new category of noun substitutes used by non-binary individuals who feel the terms provide more options to reflect their gender identity more accurately than conventional ones.
‘It was hard for me to navigate 31 flavors of ice cream at Baskin Robbins when I was a kid,’ one newly accepted member at the institution’s New York branch bemused by the list told The New York Post Wednesday. ‘The idea I have to pick from 41 pronouns to be a Soho House member seems a bit excessive.’
Speaking to DailyMail.com Thursday morning, a Soho House spokesperson pointed out that there is an option to ‘skip’ the pronoun screen when creating an account on the org’s app, SH.APP.
‘It’s not an application process,’ the spokesmen said, clarifying that ‘the prompt appears when setting up a profile on the app and that there is an option to skip the stage. It is non-compulsory.’
Still, some members questioned the policy, citing that shares of its parent company, Membership Collective Group, have plummeted during the pandemic, falling nearly 30 percent since their public trading debut in July.
‘If they spent as much time worrying about their share price as they spent worrying about their pronouns, maybe I wouldn’t have lost so much money,’ one said.
Others commented on how the prompt is clearly a product of current ‘woke’ culture, saying that the members’ club is pandering to its left-leaning clients.
‘It probably makes sense for Soho House because their clientele is mostly a bunch of woke people,’ a member sniped.
The club has eight locations in London, the city where the institution was formed in 1995, as well as 24 others in places like Berlin, Amsterdam, and Barcelona.
Members in all branches can be subjected to the pronoun prompt, the company says.
An annual membership to all of the club’s locations costs $4,191.69 in the US, which doesn’t include its initiation fee of $680.47. And that’s just to get your foot in the door: The cost to stay at one of the club’s hotels typically ranges from $400 to $1,000 a night, while a cocktail at one of their bars will run you more than $20.
In the UK, the price for the package, the institution’s most expensive, is roughly £3,070, or roughly €3,645.36.
The org is one of the few luxurious private clubs that asks members for their preferred pronouns.
Other renowned institutions like Zero Bond, Casa Cipriani, ZZ’s Club, and Annabel’s in cities like London, Miami, and New York promote the fact that their members hail from a variety of backgrounds, but have largely avoided asking for members’ pronouns – an increasingly popular practice for companies, colleges, and other groups around the world.
The Human Rights Campaign, which bills itself as the ‘nation’s largest LGBTQ+ civil rights organization,’ tweeted in December that people should begin conversations with ‘Hi, my pronouns are _____. What are yours?’
Left-leaning politicians have also jumped on the pronoun bandwagon, with US Vice President Kamala Harris currently specifying ‘she/her’ pronouns on her Twitter , and Transportation Secretary Pete Buttigieg including ‘he/him’ in his.
And aside from the 41 offered in Soho House’s prompt, even stranger ‘noun-self’ neopronouns like ‘bun/bunself’ have surfaced in recent years, which, according to the New York Times, pertain to identities that relate with animals and fantasy characters.
A recent survey of 40,000 ‘lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) youth’ in the US determined that one in four of those surveyed use pronouns other than she/her and he/him exclusively.
The Soho House spokesman offered this statement to DailyMail.com regarding the pronoun prompt Thursday morning: ‘Soho House has always been an inclusive space for our global members, and we believe in offering a greater amount of options to help them best identify and represent themselves.’
The club, founded 1995, boasts 32 locations in places like Berlin (pictured), Amsterdam, and Barcelona
An annual membership to all of the club’s locations costs $4,191.69, which doesn’t include its initiation fee of $680.47. Members in all branches can be subjected to the pronoun prompt. In the UK, the price for the package, the institution’s most expensive, is £3,070, or €3,645.36
An aerial view of the New York location’s rooftop pool. A member said Wednesday the pronoun policy ‘makes sense for Soho House because their clientele is mostly a bunch of woke people’
