How much would you be willing to pay for fish and chips as average portion is set to hit £10?


Britain appears more bitterly divided than ever over the price of their fish supper as the cost of living crisis looks set to hit the country’s iconic takeaway. 

Would YOU be happy to pay £10 for a portion of fish and chips? 

London, Essex and Bristol are home to some of the most expensive chippies in the UK, while those tucking into their haddock further north in Newcastle or Liverpool can expect to pay less than £9 a portion.  

Industry experts warned that supplies of mushy peas, cod and haddock have already become the latest casualties during Britain’s soaring cost of living crisis.

With inflation now hitting Britain’s most famous takeaway, fears are growing that rising costs could make curries, kebabs and Chinese takeout more expensive.

Factors leading to price hikes also include smaller catches and a jump in global demand, particularly from America where buyers are hoovering up cod caught in waters around Norway. 

Chippy owners across the country have also pointed to skyrocketing electricity and packaging costs – with some reporting bills rising from £400 to £2,000 a month. 

London, Essex and Bristol are home to some of the most expensive chippies in the UK, while those tucking into their haddock further north in Newcastle or Liverpool can expect to pay less than £9 a portion

London, Essex and Bristol are home to some of the most expensive chippies in the UK, while those tucking into their haddock further north in Newcastle or Liverpool can expect to pay less than £9 a portion

Antoni Tsiolas (pictured) who runs Bestwood Fisheries in Nottinghamshire, fears for the future of mushy peas as wholesale costs continue to soar

Antoni Tsiolas (pictured) who runs Bestwood Fisheries in Nottinghamshire, fears for the future of mushy peas as wholesale costs continue to soar

This week, the National Federation of Fish Friers warned that cod supplies have become 75 per cent more expensive compared to last October. 

The cost of buying mushy peas has also doubled, the industry body said, while shops are suffering from soaring packaging prices and energy bills.

On top of this, there will also be a return to 20 per cent VAT from April, potentially pushing the price of your fish supper over a tenner.

But there are already stark differences in the cost of a portion of cod and chips, depending on which part of the country you live.

London may often be ridiculed for exorbitant prices, but buying fish and chips appears to be largely in line with the rest of the country. A large cod and chips can cost around £9.90 in the capital, just ten pence under the expected new rise. 

But in Greenwich, some fish bars are selling large cod and chips for almost £13 already. 

Meanwhile, that same dish can cost punters as little as £7.95 in Newcastle, while cod-lovers living in Cardiff can expect to pay just £7 for a large fish and chips. 

In Bristol and Essex, a large haddock and chips could set you back an eye-watering £11.40. But in coastal hotspots renowned for their local catches such as Blackpool, the price is significantly lower at £8.10.

Across the border, the average price of a fish supper has remained just under £10 in both Glasgow (£9.95) and Edinburgh (£9). 

And Belfast, a normal portion of cod and chips (£7.30) would comfortably give you change from a ten pound note at present.

GREENWICH, LONDON: The prices of fish and chips in the capital can hit upwards of £12

GREENWICH, LONDON: The prices of fish and chips in the capital can hit upwards of £12

BOURNEMOUTH: A large cod and chips in Bournemouth can cost up to £11

BOURNEMOUTH: A large cod and chips in Bournemouth can cost up to £11

CARDIFF: But in the Welsh capital, the same dish could cost as little as £7

CARDIFF: But in the Welsh capital, the same dish could cost as little as £7 

GRISMBY: The seaside town famed for its local catches charges less than £8 for a portion of cod and chips

GRISMBY: The seaside town famed for its local catches charges less than £8 for a portion of cod and chips

EASTBOURNE: Fish bars in the resort town already charge around £9 for the popular takeaway

EASTBOURNE: Fish bars in the resort town already charge around £9 for the popular takeaway

BIRMINGHAM: Cod and chips in the Midlands can set a punter back between £8 and £9

BIRMINGHAM: Cod and chips in the Midlands can set a punter back between £8 and £9

The National Federation of Fish Friers warned that wholesale prices of cod have jumped 75 per cent in the past year while haddock is up 81 per cent, mushy peas 120 per cent and batter 40 per cent. 

Antoni Tsiolas, who runs Bestwood Fisheries in Nottinghamshire, said he fears for the future of mushy peas as wholesale costs continue to soar.

The chippy currently charges £1.30 for a 7oz carton of the regional delicacy, but that could be going up by a further 20p soon.  

Even the loyalist customers might find the price increase hard to swallow but Mr Tsiolas said the rocketing prices of everything left him and fellow chip shop owners with no choice.

Federation president Andrew Crook said a typical portion of fish and chips currently costs between £6.50 and £9, but many of his 10,500 members will soon be forced to charge £10. 

He charges £7.50 at his shop in Euxton, Lancashire, but added: ‘It could soon be over £10 and others are likely to do the same.

‘Rising costs are really putting us under pressure and will push some out of business.’

As businesses, fish and chip shops do not benefit from the energy price caps available to households. He said VAT rates had been reduced during the pandemic but were due to return to 20 per cent in April.

The National Federation of Fish Friers warned that cod supplies have become 75 per cent more expensive than in October as the British classic could cost upwards of £10 (stock image)

The National Federation of Fish Friers warned that cod supplies have become 75 per cent more expensive than in October as the British classic could cost upwards of £10 (stock image)

Mr Crook said: ‘It’s frightening. I’ve been in business 22 years, I’ve never seen anything like this. This is definitely the biggest threat to the industry that we’ve seen.

‘There are people who are struggling to explain to their families that they have no money coming in – they’re not making a profit.’

Mr Crook warned that the Russian invasion of Ukraine could also trigger further increases in the future.

He said 40 per cent of white fish comes from Russia ‘and much of our rapeseed and sunflower oil comes from the Ukraine’. 

He added: ‘I think we need to respect fish as we do steak. It is the last hunted commodity and is controlled by tight quotas to ensure the stocks are sustainable but what we are facing is the perfect storm.’

Looking ahead, Mr Crook is concerned about future supplies of British potatoes. 

‘We are hearing that farmers are not planning on planting as much acreage this year as they don’t have the staff to harvest and grade them,’ he said.

David Miller, who runs a chippy in Haxby, North Yorkshire, said the dish has been underpriced for too long, adding that shops have a ‘tsunami of costs coming’. 

Shop owners are also having to battle with smaller catches and a rise in global demand, both of which are leading to price hikes.

Britons are already facing an impending cost of living crisis due mainly to spiralling gas prices.

Andrew Crook, the president of the National Federation of Fish Friers, said the cost of cod for his shop Skipper's in Euxton has soared from £8 per kilogram to nearly £14 (stock image)

Andrew Crook, the president of the National Federation of Fish Friers, said the cost of cod for his shop Skipper’s in Euxton has soared from £8 per kilogram to nearly £14 (stock image)

Earlier this month, hospitality bosses warned diners that they face forking out as much as 20 per cent extra on their total bill by the end of this year.

The increase includes a 14 per cent rise in the price of drinks, which could send average pint prices across the UK from £3.94 to as much as £4.49.

Pub-goers in London, where average pints are £5.19, could rise above £6-a-pint – already a norm in many of the capital’s watering holes.

Hospitality chiefs also warn food bills could rise by as much as 17 per cent, which could push the average main course up from £11.87 to £13.89 and starters from £6.31 to £7.38.

And an average 175ml glass of wine costing £4.01 in the UK could rise to £4.47, while a spike in the cost of tonic water could send the cost of G&Ts spiralling.

Pub-goers looking for a quick snack to soak up their drinks won’t be able to avoid the increase either, with crisp prices set to rise by around 7 per cent – knocking an average packet of crisps up from 70p to 75p.

Hospitality bosses said the increase has been driven by a huge spike in labour costs and the return of the 20 per cent VAT rate in April – on top of energy price rises which are also set to hit Britons in the pocket at home.

The history of fish and chips

Historian Denise Phillips said that Jewish immigrants from eastern Europe brought the first recipes for fried fish into Britain in the early to mid 1800s.

They then started to open ‘fried fish warehouses’ – a term mentioned in Charles Dickens’ Oliver Twist, published as a serial between 1837 and 1839.

Back then, the fried fish would be coated in breadcrumbs rather than batter. 

Initially sold for just pennies, the tasty takeaway proved to be an instant hit with Brits.

Initially sold for just pennies, the tasty fish and chips takeaway proved to be an instant hit with Brits

Initially sold for just pennies, the tasty fish and chips takeaway proved to be an instant hit with Brits

It’s thought the first fried fish warehouse to serve fish with chips was opened in Bow, London, in 1860 by Joseph Malin – a Jewish immigrant from eastern Europe.

Due to the popularity of that combination, Malin’s ‘fish bar’ would serve up fresh fish and chips for more than a century.  

But some say the pairing was the brainchild of entrepreneur John Lees in 1863, who had a fish and chip hut in Lancashire.

Regardless the combination was a booming success with Victorian England and by the 1930s, Britain had more than 35,000 active fish and chip shops.

Today, 10,500 serve around 380million meals each year. 

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