A stunning selection of vintage ski, travel and advertising posters are tipped to sell for £650,000 ($900,000).
The colourful posters spanning the 1890s through to the 1950s promote the halcyon days of European winter holidays.
There are also examples that celebrate the jewels in the crown of British tourism including scenic Loch Lomond.
A stunning selection of vintage ski, travel and advertising posters are going up for auction. The above poster is a 1950s British Railways advertisement for visiting Loch Lomond by train or steamer
The colourful posters spanning the 1890s through to the 1950s promote the halcyon days of European winter holidays. On the left is a Pan American advert from the 1950s. One of the earliest posters in the sale, boasting over 400 lots, is an 1897 French advertisement for Biscuits Lefevre (pictured on the right)
An 1895 poster for Victor Bicycles (pictured), of Boston, US, portraying a woman in a black dress on a bike, could fetch £9,000
One of the earliest posters in the sale, boasting over 400 lots, is an 1897 French advertisement for Biscuits Lefevre.
The 23ins by 17ins poster, showing a girl in a dress made out of sickles and wheat, was designed to show the origin of their snacks.
It is valued at £7,000.
An 1895 poster for Victor Bicycles, of Boston, US, portraying a woman in a black dress on a bike, could fetch £9,000.
The above poster invites tourists to come and visit the British Empire Exhibition in 1924
The 1940s British Railways advertisement on the left urges travellers to explore Windsor by rail. On the right is a 1953 poster encouraging people to come to London during Queen Elizabeth II’s coronation year. It shows members of the Queen’s Horse Guard riding down the Mall past Buckingham Palace
The sale features an amusing 1956 Guinness poster (pictured) showing a bear perched on a lamppost holding a bottle pinched from an unsuspecting member of the public with the words ‘my Goodness, my Guinness’
Pictured on the left is an Art Nouveau poster for the French stage actress Sarah Bernhardt. On the right is a Casino de Paris poster that dates back to 1930, featuring the entertainer Josephine Baker
On the left, a Swiss ski poster from 1931 advertises the resort of Murren. The Art Deco poster on the right, advertising the Swiss resort town of Montreux, dates back to 1934
The above vintage poster promotes the British steel industry in the late 1940s
Dating back to the 1910s, the poster on the left shows the French stage actress Sarah Bernhardt. On the right is a poster titled Perfumeria Ladiver from 1903. The posters, which have been consigned by different collectors, will go under the hammer with Swann Galleries, of New York
A 1955 poster by Martin Peikert promoting the Swiss ski resort of Champery, pictured, depicting a glamorous blonde woman lying in the snow, is tipped to go for £7,000
A 1955 poster by Martin Peikert promoting the Swiss ski resort of Champery, depicting a glamorous blonde woman lying in the snow, is tipped to go for £7,000.
The sale features an amusing 1956 Guinness poster showing a bear perched on a lamppost holding a bottle pinched from an unsuspecting member of the public with the words ‘my Goodness, my Guinness’.
There is a 1950s British Railways advertisement for visiting Loch Lomond by train or steamer, and a 1953 poster encouraging people to come to London during Queen Elizabeth II’s coronation year.
It shows members of the Queen’s Horse Guard riding down the Mall past Buckingham Palace.
Other posters promote the British steel industry in the late 1940s, the British Empire exhibition in 1924 and seeing Britain by rail in the 1940s.
The posters, which have been consigned by different collectors, will go under the hammer with Swann Galleries, of New York.
A Swann Galleries spokesperson said: ‘Boasting more than 400 lots, our auction will offer graphic gems from across the centuries and around the globe.
‘The sale will feature a plethora of enticing travel advertisements, including a highly anticipated selection of winter and ski imagery.’
The sale takes place on February 24.
