Online dating: Tomorrow is the bleakest day of the year for romance!

Tomorrow is going to be the bleakest day of the year for romance as singletons give up their New Year hopes of finding love, a study has claimed. 

The third Monday of this month, falling this year on February 21, has been shown by new research to be the day when lasting love has finally faded for lovers. 

This is due to the collapse of relationships following Valentine’s Day disasters or single people feeling lonely after not finding the ‘one’ before February 14. 

But people do pick themselves up again, and are more motivated to sign up to dating websites to meet their ‘Mr or Ms Right’.

During so-called ‘Love Action Week’ week, an analysis shows there’s a 63% increase in new sign ups on love and relationship matching websites in the week after Valentine’s Day.

Tomorrow is going to be the bleakest day of the year for romance as singletons give up New Year hope of finding love, a study has claimed

The third Monday of this month, falling this year on February 21, has been shown to be the day when lasting love has finally faded for those seeking love 

 During so-called ‘Love Action Week’ week, an analysis shows there’s a 63% increase in new sign ups on love and relationship matching websites in the week after Valentine’s Day

The research, by new dating website FindingTheOne.com which launches tomorrow, claims that the week after Valentine’s Day is the optimum time for new sign ups to online dating.   

One in 10 relationships hit the rocks long before those romantic flowers have wilted 

Dating entrepreneur Simon Prockter, the founder of FindingTheOne.com, said: ‘There’s the misconception that Valentine’s Day is all champagne and roses, but it can be the catalyst that drives a vast amount of people towards dating.

‘Our research shows that many couples argue on Valentine’s Day and relationships fall apart. 

‘Things go wrong, expectations aren’t fulfilled, and people find themselves suddenly single.

‘Also, long-term single people are so sick of being alone on that night that they brush themselves down and decide to be pro-active and make a change. 

‘This week is the key time for finding a new relationship. Spring is also in the air, so there’s an added sense of optimism.’

Dating entrepreneur Simon Prockter, the founder of FindingTheOne.com, said: ‘There’s the misconception that Valentine’s Day is all champagne and roses, but it can be the catalyst that drives a vast amount of people towards dating’

Findingthelove.com has adopted The Human League’s classic 1981 song Love Action (I Believe in Love) as its anthem when it launches tomorrow 

Mr Prockter, from London, has been in the dating business for 20 years and was behind SpeedDater, a speed dating events company, promises FindingTheOne.com will be ‘game-changing’.  

Profile images and biographies will be swaped for a unique algorithm that will find a match automatically from people who have verified with their ID and been fully vetted.  

Mr Prockter said: ‘The emphasis has gone from the sincere hopes of finding a partner, to a cynical game on a mobile phone.

‘It has created little more than a shallow swipe culture where everyone spends countless hours messaging people they never even intend to meet. 

‘The whole system has become ridiculous, which means the vast majority of people end up being frustrated and disappointed.

‘We are so confident that our system works that if a member doesn’t get a date, they get their money back. 

‘Our website is only for people who are serious about finding a serious relationship.’

The new campaign has adopted The Human League’s classic 1981 song Love Action (I Believe in Love) as its anthem. 

Love Action Week arrives just as all Covid laws will be banished on Thursday.