Is it time for chicken kyiv? Tesco bosses eye plan to rename popular product in support of Ukraine… with Morrisons and Sainsbury’s also reportedly considering the move
- Morrisons, Tesco and Sainsbury’s are said to be looking at kiev name change
- Under Soviet rule, Ukraine’s capital was known as Kiev but Ukrainians call it Kyiv
- Some smaller brands and restaurants have been boycotting Russian goods
Tesco is considering rebranding its Chicken Kiev range to ‘Chicken Kyiv’ to show support for the Ukrainian people, it was reported last night.
Rival supermarkets Morrisons and Sainsbury’s are also said to be looking at a name change.
Under Soviet rule, Ukraine’s capital was known as Kiev but now Ukrainians call it Kyiv.
Waitrose and Marks & Spencer say they have no plans to make the change, according to the Daily Telegraph.
Rival supermarkets Morrisons and Sainsbury’s are also said to be looking at a name change. A file photo is used above
Some smaller brands and restaurants have been boycotting Russian goods.
The Co-op has already committed to stop selling Russian-made vodka.
The UK artisan food producer Finnebrogue Artisan tweeted that they were renaming their plant-based Chicken Kiev ‘in solidarity with the Ukrainian people’.
Campaigners for the renaming of the chicken product claim that changing the spelling is a small and peaceful way to take a stand against Russian aggression.
One tweeted: ‘Let’s start a campaign to rename Chicken Kiev, the Russian name for Kyiv, to the Ukrainian name and call it Chicken Kyiv from now on.’
Another posted: ‘I still think @marksandspencer is missing a real trick in not renaming its iconic Chicken Kiev – a dish that launched the entire ready meal industry – as Chicken Kyiv and donating profits to Ukraine Red Cross or similar. Come on, guys…’
The UK artisan food producer Finnebrogue Artisan tweeted that they were renaming their plant-based Chicken Kiev ‘in solidarity with the Ukrainian people’
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