Buyer who snapped up famous 'Disaster Girl' meme revealed to be prominent NFT collector


The buyer who snapped up the famous ‘Disaster Girl’ meme as an NFT for $473,000 has been named as a prominent collector in the digital art movement. 

Dubai-based music studio @3FMusic is said to be behind the bid for the image which shows a then four-year-old Zoe Roth smirking in front of a burning building.

An Instagram page for 3FMusic, which boasts 311,000 followers, names Farzin Fardin Fard as Music Production Studio CEO & Founder. 

A non-fungible token (NFT) is a unique digital token encrypted with an artist’s signature and which verifies its ownership and authenticity and is permanently attached to the piece.

It allows ‘original’ versions of popular online content – like viral memes and tweets – to be sold as if they were physical pieces of art.  

It is unclear if Fard is behind the company’s decision to buy a number of high profile NFTs or whether 3FMusic acts for a number of different people or groups. 

Dubai-based music studio @3FMusic is said to be behind the bid for the 'Disaster Girl' meme NFT. An Instagram page for 3FMusic, which boasts 311,000 followers, names Farzin Fardin Fard, pictured, as Music Production Studio CEO & Founder

Dubai-based music studio @3FMusic is said to be behind the bid for the ‘Disaster Girl’ meme NFT. An Instagram page for 3FMusic, which boasts 311,000 followers, names Farzin Fardin Fard, pictured, as Music Production Studio CEO & Founder

The woman in the famous 'Disaster Girl' meme has sold the original photograph as an NFT for $473,000. Zoe Roth, 21, became an internet sensation at the age of four when she was pictured standing in front of a burning building with a devilish smirk on her face

The woman in the famous ‘Disaster Girl’ meme has sold the original photograph as an NFT for $473,000. Zoe Roth, 21, became an internet sensation at the age of four when she was pictured standing in front of a burning building with a devilish smirk on her face

After buying a New York Times column for $560,000 a spokesman for 3Fmusic told the paper: ‘We are already involved in art and media for a long time now. 

‘Our management team is always in cooperation with some highly knowledgeable and experienced art advisers who believe that we must grow with technological movements that help us to not only promote our business but also to support artists and the art market. 

‘Thus, we have proudly decided to dedicate sufficient funds and resources to invest in NFT as pioneers of this industry.’

They did not comment on who specifically is behind the purchases.  

It is unclear if Fard is behind the company's decision to buy a number of high profile NFTs or whether 3FMusic acts for a number of different people or groups

It is unclear if Fard is behind the company’s decision to buy a number of high profile NFTs or whether 3FMusic acts for a number of different people or groups

Following the purchase of the overly attached girlfriend NFT Laina Morris - the girl in the image - tweeted: 'Thank you to everyone who bid and special thanks to @3fmusic'

Following the purchase of the overly attached girlfriend NFT Laina Morris – the girl in the image – tweeted: ‘Thank you to everyone who bid and special thanks to @3fmusic’

3FMusic retweeted @PRguitarman who wrote: 'Incredible! The powerhouse @3fmusic has a good eye for memes. Congratulations @ZoeRoth8 for this historic auction!'

3FMusic retweeted @PRguitarman who wrote: ‘Incredible! The powerhouse @3fmusic has a good eye for memes. Congratulations @ZoeRoth8 for this historic auction!’

Other pieces purchased under the company name include The result of 2020, Mushy’s Midafternoon Nap and the Overly Attached Girlfriend meme.

They are also said to have spent $14,000 on a Billie Eilish emoji portrait and $8,000 on jumping spider enjoying coffee in the morning.  

On their Twitter page, where the company boasts more than 7,000 followers,  they last month tweeted: ‘Social experiment or otherwise, the publicity around this piece only adds value to it. So, I’d still call it a wise move.’ 

They also retweeted @PRguitarman who wrote: ‘Incredible! The powerhouse @3fmusic has a good eye for memes. Congratulations @ZoeRoth8 for this historic auction!’

The company are said to have spent $14,000 on a Billie Eilish emoji portrait

The company are said to have spent $14,000 on a Billie Eilish emoji portrait

They are also said to have spent $8,000 on jumping spider enjoying coffee in the morning

They are also said to have spent $8,000 on jumping spider enjoying coffee in the morning

Other pieces purchased under the company name include The result of 2020, Mushy's Midafternoon Nap, pictured, and the Overly Attached Girlfriend meme

Other pieces purchased under the company name include The result of 2020, Mushy’s Midafternoon Nap, pictured, and the Overly Attached Girlfriend meme

As for Roth herself she is now a university student and waitress, and says she and her father Dave – who captured the photo – were approached by an anonymous person via email in February who encouraged them to sell the image as an NFT.  

Each NFT has its own blockchain-based digital signature, which serves as a public ledger, allowing anyone to verify the asset’s authenticity and ownership.  

The NFT was coded in a way that will allow Zoe and Dave – who have said they will split the profit between them – to acquire 10 per cent of profits whenever the NFT is sold in the future. 

3fMusic describes itself online as ‘one of the best and well equipped music studios in Middle East’ They say they are ‘pioneers in providing top of the class services for anything related to sound’.

It is unclear if Fard is behind the company's decision to buy a number of high profile NFTs or whether 3FMusic acts for a number of different people or groups. The studio is pictured

It is unclear if Fard is behind the company’s decision to buy a number of high profile NFTs or whether 3FMusic acts for a number of different people or groups. The studio is pictured 

Following the purchase of the overly attached girlfriend NFT Laina Morris – the girl in the image – tweeted: ‘You guys are INSANE. Thank you to everyone who bid and special thanks to @3fmusic. 

‘Truly, you have no idea how this is going to change my life. I mean it. I am so incredibly thankful and also still just BLOWN AWAY.

‘So weird. So cool. Wtf. Thank you, internet.’  

DailyMail.com has contacted 3FMusic for comment.  

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