Beauty salons rename Russian eyelash treatment 'volume' and 'busty' as war in Ukraine intensifies


Beauty salons across the country are changing the name of their popular Russian eyelash treatment as Vladimir Putin’s lawless invasion of Ukraine intensifies. 

Russia’s status as a pariah state has been underscored as financial giants, film studios, pension funds and pop stars all turned their back on the country.

Growing numbers of British businesses have turned their backs on Russia and now beauty salons are renaming the popular lash treatment made famous by a Saint Petersburg therapist. 

The voluminous design – which can cost up to £200 a session – was created by Russian lash artist Olga Dobronravora who pioneered the treatment over a decade ago.

It’s achieved when a technician glues between three and six synthetic strands of hair onto a natural eyelash to give the appearance of fuller looking lashes.  

Purity Salon in Plymouth, Devon is one of many salons in the UK who has changed the name of the popular Russian beauty service.

They ran a competition on March 2 for customers to rename the traditional treatment themselves.

Posting on their Facebook, the salon wrote: ‘We stand with Ukraine. We have decided to ditch the traditional Russian volume lash extensions and we are now needing your help to rename this service.’ 

Beauty salons across the country are changing the name of their popular Russian eyelash treatment (pictured) as Vladimir Putin ¿s lawless invasion of Ukraine intensifies

Beauty salons across the country are changing the name of their popular Russian eyelash treatment (pictured) as Vladimir Putin ’s lawless invasion of Ukraine intensifies

The voluminous design - which can cost up to £200 a session - was created by Russian lash artist Olga Dobronravora (pictured), from Saint Petersburg, who pioneered the treatment over a decade ago

The voluminous design – which can cost up to £200 a session – was created by Russian lash artist Olga Dobronravora (pictured), from Saint Petersburg, who pioneered the treatment over a decade ago

What are Russian lashes? 

The voluminous design was created by Russian lash artist Olga Dobronravora who pioneered the treatment back in 2010.

It was made famous in Russia but was brought over to the UK where beauty salons across the country began offering the service.

Using very fine synthetic hairs, a lash technician glues between three and six strands onto each eyelash, to give the appearance of fuller lashes.

The treatment – which can cost up to £200 a session – can take between two and three hours. 

Manager Lucy Phillips has offered the Russian lash design since she opened the salon eight years ago. 

But in support of Ukraine, her loyal customers voted to call the treatment ‘Busty lashes’ instead.

Ms Phillips said: ‘We put it to the public vote. We thought it was fitting for the clients to choose when they have come up with the suggestions.

‘I think the majority of us at the moment do not want to view Russia in any sort of positive light and that includes the popular lash treatment.’

Aesthetics and Beauty House in Colchester, Essex, has also pulled ‘Russian lashes’ from its offering. 

The salon, which opened in 2017, renamed the treatment as ‘Volume lashes’ after manager Evie Davie was inspired to make the change after watching the escalating destruction caused by Putin on the news.

She said: ‘I was just sitting there watching the news like many people are doing at the moment, and I was worrying about what’s happening in Ukraine.

‘And me being Polish, I am in full support of Ukraine just like my countrymen helping out at the moment.

Evacuees cross a destroyed bridge as they flee the city of Irpin, northwest of Kyiv, which has been under heavy Russian attack

Evacuees cross a destroyed bridge as they flee the city of Irpin, northwest of Kyiv, which has been under heavy Russian attack

Civilians continue to flee from Irpin due to ongoing Russian attacks in Irpin, Ukraine

Civilians continue to flee from Irpin due to ongoing Russian attacks in Irpin, Ukraine

A woman weeps as the sound of shelling intensifies in the city of Irpin, to the west of Kyiv, with Russians trying to surround the capital ahead of an expected bombardment

A woman weeps as the sound of shelling intensifies in the city of Irpin, to the west of Kyiv, with Russians trying to surround the capital ahead of an expected bombardment

Civilians continue to flee from Irpin due to ongoing Russian attacks in Irpin,

Civilians continue to flee from Irpin due to ongoing Russian attacks in Irpin,

A wife says her goodbyes to her husband who is a member of the Territorial Defense as she evacuates from the city of Irpin

A wife says her goodbyes to her husband who is a member of the Territorial Defense as she evacuates from the city of Irpin

Here’s how YOU can help: Donate here to the Mail Force Ukraine Appeal

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Calling upon that human spirit, we are now launching an appeal to raise money for refugees from Ukraine.

For, surely, no one can fail to be moved by the heartbreaking images and stories of families – mostly women, children, the infirm and elderly – fleeing from Russia’s invading armed forces.

As this tally of misery increases over the coming days and months, these innocent victims of a tyrant will require accommodation, schools and medical support.

All donations to the Mail Ukraine Appeal will be distributed to charities and aid organisations providing such essential services.

In the name of charity and compassion, we urge all our readers to give swiftly and generously.

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‘So, I was thinking to myself how could I make a small difference and show my support?

‘Being a beautician a lot of our techniques also come from Russia and are named after the country. Russian lashes have always been very popular all over the world.

‘I thought if I change the name to ‘Volume lashes’ it would show that I’m thinking of what the Ukrainians are going through at the moment.’

Ms Davie was shocked by how popular the idea was amongst her customers. Many have since reached out to congratulate her initiative and support the name change.

She added: ‘At first, I didn’t know it would be this popular to change the name.

‘But I have had support and comments of positive feedback from not just my clients, but people who follow me on social media.

‘I feel if everyone could do something to show their support for Ukraine then hopefully the whole world could hopefully put an end to these sad times.’

Alongside salons changing their names, other British businesses have stopped selling Russian products – including vodka and beer. Last week, Wetherspoons pulled all Russian alcohol from its menu. 

Jaguar Land Rover, HSBC, BP and Shell are all getting out of Russia and fast fashion giant Asos will no longer sell to Russian customers, following Adidas and Nike’s decision top stop trading there. Mastercard and Visa have even blocked Russian institutions from using its payment systems.

Apple has also paused all product sales in Russia – but the app store remains open. Google said today it has blocked mobile apps connected to Russian broadcasters RT and Sputnik from its Play store, in line with an earlier move to remove Russian state publishers from its news-related features including on YouTube.

Nick Cave and the Bad Seeds have joined rock giants Green Day, Louis Tomlinson, Franz Ferdinand, Yungblud and Royal Blood in cancelling gigs in Moscow and Putin’s home city of St Petersburg and England’s football teams will refuse to play Russia along with a host of other European countries.

Back in the UK Russian ballet stars from the Bolshoi due to tour in 2022 have been cancelled and Russian composers and musicians are having their bookings axed while the war rages on.

JD Wetherspoon also took a stand by banning the only Russian beer on sale at its 80-plus pubs, while bars banned Russian vodka suck as and restaurants shunned caviar with some bringing back the Chicken Kyiv to raise cash for Ukrainian refugees.

Business Secretary Kwasi Kwarteng said: ‘There is now a strong moral imperative on British companies to isolate Russia. This invasion must be a strategic failure for Putin’, adding: ‘Russia’s unprovoked invasion of Ukraine must be a wake-up call for British businesses with commercial interests in Putin’s Russia’.

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