5 Email Marketing Mistakes That Are Holding You Back

Email Marketing
Email Marketing

1) Sending Un-Automated Emails 

Having to send emails personally to all subscribers to your email list would not only take a lot of time, but it would also be impossible to handle as your list grows.

When someone subscribes to a newsletter or purchases a product, an automated message is sent out, known as a triggered email. They can also be sent when consumers on your site forget or abandon their shopping cart. In response, we automatically send them an email reminding them to complete their purchase.

Those who receive automated emails are more likely to open and click on them than those who don’t receive them at all. This is because automated emails are sent promptly and are particularly relevant to subscribers.

2) Weak Subject Lines 

Poor subject lines negatively impact open rates. Most people only read the subject line of an email before deciding whether it is worth opening. Statistics prove this and show that approximately 64% of people say they open an email just due to the subject line. To encourage recipients to open your emails, the subject lines must be eye-catching, engaging, and enticing. They need to be all three things so that your messages stand out from other emails they receive, which in return, increase their chances of being opened.

3) Low Engagement 

The email’s subject line is not the only thing that needs to be impeccable; the email content has to be as well. If the content within your emails does not resonate with your subscribers, most likely, they won’t open your email in the future. According to statistics, approximately 31% of people hit the spam button due to irrelevant content. For optimum email marketing results, make sure the content is inspirational, engaging, relatable, and well-written.

4) Spam Filters 

Approximately 45% of individuals will report an email as spam because they feel they have gotten too many emails from you or you have contacted them too often.

Make sure the content you are sending has good formatting, you are consistent, and your subscribers are opting in to your emails to avoid being caught by a spam filter.

Finding email addresses has never been easier with services like GetEmail.io, a tool that finds email addresses for anyone using their first name, last name, and the business domain name they use.

5) Poor Email-List Management 

When you fail to address hard bounces, you may continue to email inactive subscribers even though you are asking them to re-subscribe. You might also not be gathering accurate contact information and managing your list properly.

Due to this, people end up receiving marketing emails that they’re not interested in, or spam blockers that block the emails. This results in a poor open rate and unsuccessful email marketing.

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